Ratings Comparison

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Which is more important total viewers/share or demographics?

Neither or both. For determining how many people are actually watching the show, the total viewers/share is the primary number of concern. For ad revenue which is more important to companies to sell advertising air time, the demographic is more important. Total numbers and share are the primary determination for show renewal, but so are the demographics which indicate how much money the show could make.

Source: Nielsen Media Research

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The Definition of Spin:
UPDATED: CBS IN GROWTH MODE—SCRIPTED SERIES FUEL NETWORK’S WEEKLY AND SEASON GROWTH



Network is Up Versus the Same Week Last Year and Season-to-Date in Viewers

and Demos



Growth Fueled by 13 of the Season's Top 15 Scripted Series Including Top Eight Dramas and Four of Top Five Comedies

In a week that included three World Series games and CBS rebroadcasts on Wednesday and Friday, CBS posted growth over the same week last year and is now up season-to-date, according to Nielsen live plus same day ratings and most current ratings through Oct. 30.

Compared to the same week last year, CBS is up +8% in adults 18-49 (2.8/08 from 2.6/07), +6% in adults 25-54 (3.7/09 from 3.5/09) and up slightly in viewers (11.03m from 10.99m).

Through six weeks of the season, CBS is up +3% in adults 18-49 (3.4/09 from. 3.3/ 09), +2% in adults 25-54 (4.4/11 from. 4.3/11) and up slightly in viewers (12.74m from 12.69m) versus the comparable weeks last year.



CBS's growth is fueled by a deep lineup of successful scripted series featuring 13 of the top 15 scripted series on television. This includes the top eight dramas—NCIS, NCIS: LOS ANGELES, THE MENTALIST, CRIMINAL MINDS, PERSON OF INTEREST, UNFORGETTABLE, BLUE BLOODS and HAWAII FIVE-0.



CBS also has four of the top five comedies in viewers—TWO AND A HALF MEN, THE BIG BANG THEORY, 2 BROKE GIRLS and MIKE & MOLLY and five of the top seven in adults 18-49—TWO AND A HALF MEN, THE BIG BANG THEORY, 2 BROKE GIRLS, HOW I MET YOUR MOTHER and MIKE & MOLLY.

For the week in viewers: CBS (11.03m), FOX (12.58m), ABC (8.87m) and NBC (6.52m). Season-to-date: CBS (12.74m) is ahead of FOX (10.28m), ABC (9.70m) and NBC (7.24m).



For the week in households: CBS (6.9/11), FOX (7.5/12), ABC (5.7/09) and NBC (4.1/07). Season-to-date: CBS (8.0/13) is ahead of ABC (6.3/10), FOX (6.1/10) and NBC (4.6/07).

For the week in key demographics, CBS was second in adults 25-54 (3.7/09) and adults 18-49 (2.8/08). Compared to the same week last year, CBS was up +6% in adults 25-54 and +8% in adults 18-49. Season to-date, CBS is first in adults 25-54 (4.4/11) and a strong second in adults 18-49 (3.4/09). Season-to-date, CBS is up +2% in adults 25-54 and +3% in adults 18-49.

CBS Weekly Highlights:



 HOW I MET YOUR MOTHER (5.9/09, 9.79m) was first in adults 25-54 (4.8/12), adults 18-49 (4.3/12), adults 18-34 (4.0/12). Compared to last week, HOW I MET YOUR MOTHER was up +2% in both adults 25-54 (from 4.7/12) and adults 18-49 (from 4.2/12) and +3% in adults 18-34 (from 3.9/12).



 2 BROKE GIRLS (6.6/10, 11.19m) was first in adults 25-54 (5.4/12), adults 18-49 (4.5/11), adults 18-34 (3.6/10). 2 BROKE GIRLS built on its HOW I MET YOUR MOTHER lead-in by +12% in households, +13% in adults 25-54, +5% in adults 18-49 and added +1.40m viewers (+14%). Compared to last week, 2 BROKE GIRLS was up +2% in both adults 25-54 (from 5.3/12) and adults 18-49 (from 4.4/11) and +3% in adults 18-34 (from 3.5/10).



 TWO AND A HALF MEN as first in adults 25-54 (6.8/15), adults 18-49 (5.5/13), adults 18-34 (4.0/11), second in both households (9.1/13) and viewers (15.29m). Compared to last week, TWO AND A HALF MEN was up +1% in adults 25-54 (from 6.7/14), +4% in adults 18-49 (from 5.3/13), even in households and added +150,000 viewers (from 15.14m, +1%). TWO AND A HALF MEN was the night's #1 program in adults 25-54 and adults 18-49.



 MIKE & MOLLY (7.4/11, 12.16m) was first in adults 25-54 (5.4/12) and adults 18-49 (4.2/10). Compared to last week, MIKE & MOLLY was up +6% in both households (from 7.0/10) and adults 25-54 (from 5.1/11), +8% in adults 18-49 (from 3.9/09) and added +650,000 viewers (from 11.51m, +6%).



 HAWAII FIVE-0 (6.7/11, 10.70m) was second in adults 25-54 (4.0/09), adults 18-49 (3.1/08) – both behind FOX's baseball. Compared to last week, HAWAII FIVE-0 was even in both adults 25-54 and adults 18-49.



 NCIS was first in households (11.9/18), viewers (19.43m), adults 25-54 (5.6/14) and adults 18-49 (4.1/12) for the sixth consecutive week. Compared to last week, NCIS was up +4% in adults 25-54 (from 5.4/13), +5% in adults 18-49 (from 3.9/11), even in households and added +20,000 viewers (from 19.41m). NCIS was the night's #1 program in households, viewers and adults 25-54.

 NCIS: LOS ANGELES was first in households (9.8/15), viewers (15.89m), second in both adults 25-54 (4.9/11) and adults 18-49 (3.7/10). NCIS: LOS ANGELES posted its best household delivery and largest audience since Sept. 27, 2011, best adults 25-54 performance since Sept. 20, 2011 (season premiere) and best adults 18-49 delivery since Feb. 22, 2011.



 UNFORGETTABLE was first in households (7.1/12), viewers (11.25m), adults 25-54 (3.5/08) and adults 18-49 (2.5/07) against scripted programming from 10:00-11:00 PM. Note: FOX's "The X Factor" aired from 10:00-10:30 PM and was first in households, viewers, adults 25-54 and adults 18-49.



 THE BIG BANG THEORY was first in households (8.9/14), viewers (14.54m), adults 25-54 (6.0/16) and adults 18-49 (4.6/13).



-- CBS's late running football from 7:00-7:30 PM posted an 18.1/31 with 31.10m viewers, 12.2/31 in adults 25-54 and 10.8/31 in adults 18-49.



 60 MINUTES (7:30-8:30 PM) was second in households (11.7/18), viewers (18.56m), adults 25-54 (5.6/13) and second in adults 18-49 (4.1/10). 60 MINUTES posted its best deliveries in households since Nov. 16, 2008, in both adults 25-54 and adults 18-49 since Dec. 14, 2008 and largest audience since Dec. 19, 2010.



 THE GOOD WIFE (9:30-10:30 PM) was second in households (7.0/11), viewers (10.60m), tied for second in adults 25-54 (3.0/06, with ABC). Compared to last week, THE GOOD WIFE was up +9% in households (from 6.4/10), +3% in adults 25-54 (from 2.9/06), even in adults 18-49 (2.0/05) and added +830,000 viewers (from 9.77m, +9%).



 CSI: MIAMI (10:30-11:30 PM) was posted a 6.4/11 with 9.97m viewers, 3.0/08 in adults 25-54 and 2.2/06 in adults 18-49. From 10:30-11:00 PM, CSI: MIAMI was second in these measures. Compared to last week, CSI: MIAMI was up +3% in adults 25-54 (from 2.9/06), +5% in adults 18-49 (from 2.1/05) and added +200,000 viewers (from 9.77m, +2%).



CBS top programs of the week: #4 NCIS (an average of 19.43m viewers), #5 60 MINUTES (18.56m), #8 NCIS: LOS ANGELES (15.89m), #9 TWO AND A HALF MEN (15.29m), #10 THE BIG BANG THEORY (14.54m), #13 THE MENTALIST (12.42m), #14 MIKE & MOLLY (12.16m), #17 SURVIVOR: SOUTH PACIFIC (11.79m), #19 PERSON OF INTEREST (11.62m), #21 CRIMINAL MINDS (R) (11.26m), #22 UNFORGETTABLE (11.25m), #23 2 BROKE GIRLS (11.19m), #24 THE AMAZING RACE 19 (11.01m), #26 HAWAII FIVE-0 (10.70m), #27 RULES OF ENGAGEMENT (P) (10.62m), #28 THE GOOD WIFE (10.60m) and #30 CSI: MIAMI (9.97m).

Prime averages are based on the following hours of rated broadcasts in Week #6:



CBS – 22 hours

NBC – 21.5 hours

ABC – 22 hours

FOX – 18.5 hours



NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #6 of 2011-12 Season (ending: 10/30/11)



2011-12

VIEWERS

(000)

CBS 11,029

NBC 6,523

ABC 8,868

FOX 12,577



A25-54

Rtg Sh

CBS 3.7 9

NBC 2.7 6

ABC 3.1 7

FOX 4.6 11





A18-49

Rtg Sh

CBS 2.8 8

NBC 2.3 6

ABC 2.5 7

FOX 3.9 11



NATIONAL NIELSEN SUMMARY - PRIMETIME



SEASON-TO-DATE RATINGS REPORT (09/19/11-10/30/11)






2011-12



VIEWERS

(000)

CBS 12,743

NBC 7,241

ABC 9,701

FOX 10,277



A25-54

Rtg Sh

CBS 4.4 11

NBC 2.9 7

ABC 3.5 9

FOX 4.1 10



A18-49

Rtg Sh

CBS 3.4 9

NBC 2.5 7

ABC 2.8 8

FOX 3.6 10