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Post by Diana on Nov 7, 2011 15:45:49 GMT -5
Here are the updated ratings numbers for when 7 day DVR viewership is added in. Hawaii Five-0 went from 11.073 million viewers to 14.385 for a gain of 3.312 million viewers or a gain of 29.90% CASTLE went from 11.232 million viewers to 14.052 million viewers for a gain of 2.820 million viewers or a gain of 25.10%. As for the 18-49 demo Hawaii Five-0 went from a 3.1 to a 4.2 for a gain of 1.1 or 35.50%. CASTLE went from a 2.5 to a 3.4 for a gain of 0.9 or 36.00%. If you want to see how these numbers stack up against other shows see the attachment. Attachments:
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Post by Musicfreak on Nov 7, 2011 15:59:35 GMT -5
Correct me if I'm wrong, but the DVR numbers don't particularly matter much, do they? Or, not nearly as much as live viewership.
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Post by Diana on Nov 7, 2011 16:03:23 GMT -5
You are correct that DVR Viewership doesn't count as much as live viewership as the thought is that you are fast forwarding the commercials when you watch it on a DVR versus having to watch the commercials whether you want to or not when you watch it live.
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Post by Musicfreak on Nov 7, 2011 16:06:55 GMT -5
Gotcha, that's what I thought. Thanks for answering so quickly!
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