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Post by darksea on Dec 9, 2011 20:59:27 GMT -5
You would think that a show like Castle, the largest competition against Hawaii Five O would have a guaranteed full order for the season, right?
Nope.
ABC announced just today that Castle has just been given a full season order.
Proof positive that there is no such thing as a 'safe' show.
In addition, there is some stirring in the ratings world with the Nielsen's that the demographic is about to take a turn, because a large chunk of the favored demographic is not buying anymore due to the downturned economy.
This means that a large group is watching but not buying, therefore they are not considered valuable in the ratings world anymore.
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Post by nycgal on Dec 9, 2011 21:11:31 GMT -5
Darksea,
Do you know for sure if H50 has been given a full season order by CBS?
I would think so, but you never know in this crazy world that is TV....
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Post by darksea on Dec 9, 2011 23:58:12 GMT -5
Lenkov feels that he has a 22 episode guaranteed season even from episode 1. Officially, CBS hasn't made the announcement, word should come down in the New Year, unless they feel generous ahead of time.
Nothing is guaranteed on TV. Unless at the point of renewal of a show, that it is announced that they are 'renewed with a full season pick-up', then nothing is guaranteed. The future of even the most seasoned show is still dependent upon the ratings of the first part of the season, and particularly the performance during the November Sweeps.
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Post by jox3347 on Dec 10, 2011 6:53:33 GMT -5
You would think that a show like Castle, the largest competition against Hawaii Five O would have a guaranteed full order for the season, right? Nope. ABC announced just today that Castle has just been given a full season order. Proof positive that there is no such thing as a 'safe' show. In addition, there is some stirring in the ratings world with the Nielsen's that the demographic is about to take a turn, because a large chunk of the favored demographic is not buying anymore due to the downturned economy. This means that a large group is watching but not buying, therefore they are not considered valuable in the ratings world anymore. Wow, that is surprising!! I wonder if the twitdiots will continue to tell us to stop watching if we don't like Lori? They're not as well informed as the readers on this forum though. Thanks for the information Dark sea |
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Post by sportsmom8 on Dec 10, 2011 10:53:26 GMT -5
You would think that a show like Castle, the largest competition against Hawaii Five O would have a guaranteed full order for the season, right? Nope. ABC announced just today that Castle has just been given a full season order. Proof positive that there is no such thing as a 'safe' show. In addition, there is some stirring in the ratings world with the Nielsen's that the demographic is about to take a turn, because a large chunk of the favored demographic is not buying anymore due to the downturned economy. This means that a large group is watching but not buying, therefore they are not considered valuable in the ratings world anymore. Thanks, Darksea...finally the Nielsen's have tuned into the real world. When I read the demographic comments about the 18 to 49 group I always shake my head...no way. I work in the financial industry and the highest percentage of investment money in the US comes from those who are over 45. At the firm I work for, it's even higher at 50+. Thanks for the info Darksea. Obviously, no one is safe in this day and age. Blondiechic, when I bought commercial time years ago(yep, I'm a dinosaur  ) the demographic I bought for most were both women25-54(Kraft/General Foods, Clorox) and adults 25-54(Lincoln/Mercury, AT&T, United States Postal Service, 20th Century Fox). I was always of the belief that the older end had more disposable income; but in this economy, I think everyone is strapped in one way or another. |
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Post by Leni on Dec 10, 2011 11:09:20 GMT -5
[/quote]
Thanks, Darksea...finally the Nielsen's have tuned into the real world. When I read the demographic comments about the 18 to 49 group I always shake my head...no way. I work in the financial industry and the highest percentage of investment money in the US comes from those who are over 45. At the firm I work for, it's even higher at 50+. [/quote]
I agree. I too worked in the financial industry and our clients were also in the higher age range and that was when the economy was good. Now that it has been on a down turn for a while, the "older" generation is the only one that has money to spend. I am glad that TPTB are finally seeing that.
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Post by darksea on Dec 10, 2011 11:10:09 GMT -5
It's totally true. The thinking about the demographic shift is the fact that the upper end, the 18-29 sect are not making money. Teenagers are borrowing money, and college students are living off borrowed time and mac and cheese. After graduating from college, they are struggling to pay off college loans and looking for jobs in a market that is dry.
A very good indicator of this shifting trend is in Chevrolet. As we all know, they pretty well own Hawaii Five-O's butt. I'm pretty sure that if we looked at Alex's bare butt, integrated in his tattoo will be 'property of Chevrolet'.
Chevy has a college program, that assists students in college with financial aid to buy a low end GM vehicle. (primarily Cruizes) The program was in heavy commercial rotation on MTV and VH1, Spike, G4, during college football and basketball games, any place where you had a heavy 18-29 presence.
It's kind of telling when that commercial NEVER aired during Hawaii Five-0 despite the heavy Chevy presence there. Instead, we are getting the one that is aimed at the older sect, and highlighting of the more expensive cars, all of which were built for 30 and up (Silverado, Camaro, Tahoe, Suburban, Volt, and a different view on the Cruize)
GM is also now looking to phaze out the program because of the amount of debt that the college kids are unable to meet.
The demographic is an archaic dinosaur that was put in place because the ability to count households was highly dependent upon a mathematical formula rather than an actual ability to count people. Now that the ability to hone the formula to count individuals is increasing in magnitude thanks to the DVR, and the fact that the vast majority of watchers are on cable and satellite, the total viewers has been more directly looked at than the demo all along. It's why shows like Castle are still considered winners in the ratings race against Hawaii Five O. It's why Dancing with the Stars is considered to be losing ground; their demo is up, but their viewership is down.
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Post by Musicfreak on Dec 10, 2011 16:51:49 GMT -5
So much for the precious demographic now, eh?
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cate
Full H50Reboot Ohana Member
Posts: 148
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Post by cate on Dec 10, 2011 19:16:09 GMT -5
Darksea - this is so interesting. I wonder how long it takes for a new point of view on ratings and demographics to really permeate the industry to the point where decisions are based on the new understanding? As in - when does PL realize that winning the younger demo ain't really worth much from the advertisers POV?
LOL - if there is a realization that the audience over say 45-50 are the only spenders left in this economy - then maybe we'll see a older sexy 45-50 something guy on H50!
So - this is their plan - Shelbourne is the Dad - an older man for the older demo! LOL
Maybe explains too part of NCIS success - Mark Harmon sure appeals to middle aged me!
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Post by Diana on Dec 10, 2011 21:42:12 GMT -5
Darksea - this is so interesting. I wonder how long it takes for a new point of view on ratings and demographics to really permeate the industry to the point where decisions are based on the new understanding? As in - when does PL realize that winning the younger demo ain't really worth much from the advertisers POV? LOL - if there is a realization that the audience over say 45-50 are the only spenders left in this economy - then maybe we'll see a older sexy 45-50 something guy on H50! So - this is their plan - Shelbourne is the Dad - an older man for the older demo! LOL Maybe explains too part of NCIS success - Mark Harmon sure appeals to middle aged me! As someone who is coming from the other side of the equation being that I work for a company that spends billions of dollars world wide to advertise their products, I can pretty well tell you that moment Nielsen releases the new demo, the pressure will be on CBS, as economic downturn is also hitting consumer goods companies hard and they are looking to get the most bang for their bucks. Now how long it will take for that pressure to get transferred to the individual shows, I would guess we really won't see to many wholesale changes until next season as most shows pretty much have the second half of the season already in the planning stages as they are right now starting to film the back nine episodes. Also, while this probably mean that Castle will not only be beating the show in total number of viewers it will start being the show on the demo to as it has a older skewing audience. On the flip side though of the two new characters on show this season, which one do you think is going to be able to pull an older skewing demo in. If I was a betting girl, I would lay money on TOQ versus the good looking blond (not my opinion btw, but you get the idea) with no substance. |
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cate
Full H50Reboot Ohana Member
Posts: 148
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Post by cate on Dec 10, 2011 23:17:07 GMT -5
The good looki9ng blonde is now a brunette!
and yes - good looking is also not my opinion either!
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Post by beadmeup on Dec 10, 2011 23:26:49 GMT -5
I may be dead wrong on this - so someone please correct me; but wasn't Jack Lord in his late 40's or early 50's in the original show? Or maybe he just seemed "old" to me!
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Post by azziria on Dec 11, 2011 1:29:44 GMT -5
Speaking as someone who falls into that 45-50 age group, I know that I have a lot more spending power now than a lot of younger people who are paying off student loans and trying to get started on the housing ladder.
As to what attracts someone my age to a show? I want a smart and sexy cast, but not one so young that I feel a bit wrong about fancying someone young enough to be my kid. I don't want a blonde twig with about as much personality as a stick insect who looks (and acts, sadly) like a model from a magazine. I want warm and sexy women who look like they know what they're doing (I love Kensi in NCIS: LA, I'd go drinking with her any day). I want male leads who are hot but who look like they're old enough to shave (but not their chests!) and who I can believe have seen a bit of life (Alex as Steve really hits the spot for me there). That's what pulls me in.
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Post by davilarose on Dec 11, 2011 7:46:25 GMT -5
Speaking as someone who falls into that 45-50 age group, I know that I have a lot more spending power now than a lot of younger people who are paying off student loans and trying to get started on the housing ladder. As to what attracts someone my age to a show? I want a smart and sexy cast, but not one so young that I feel a bit wrong about fancying someone young enough to be my kid. I don't want a blonde twig with about as much personality as a stick insect who looks (and acts, sadly) like a model from a magazine. I want warm and sexy women who look like they know what they're doing (I love Kensi in NCIS: LA, I'd go drinking with her any day). I want male leads who are hot but who look like they're old enough to shave (but not their chests!) and who I can believe have seen a bit of life (Alex as Steve really hits the spot for me there). That's what pulls me in.  |
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Post by davilarose on Dec 11, 2011 7:49:27 GMT -5
darksea---didn't we know by this time last year that we had a full season (actually full season plus 2)?
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) the demographic I bought for most were both women25-54(Kraft/General Foods, Clorox) and adults 25-54(Lincoln/Mercury, AT&T, United States Postal Service, 20th Century Fox). I was always of the belief that the older end had more disposable income; but in this economy, I think everyone is strapped in one way or another.
